Data Cleansing
Cleaner, more accurate data to build lasting customer relationships
Capture Resource offers advanced data cleansing options that assure quality data during the enrollment process, as well as services that update the data according to USPS standards on an ongoing basis. Our services result in bulk postage rates for mailings and reduce the high cost of undeliverable mail pieces due to incomplete or inaccurate data.
During enrollment:
- Basic Address Standardization: Prior to populating the database with new enrollment information, our system runs each record through a standardization process using quarterly updates from the USPS. It provides standardization of street, city, and state and adds zip+4, plus mail deliverability codes to each record
- Enhanced Address Standardization: Includes all of the features of basic address standardization, as well as correcting first and last name spelling, appending secondary addresses and adding or updating the phone number to the record.
Post-enrollment:
- National Change of Address (NCOA): Improves mail deliverability by comparing addresses against 48-months of USPS address change notifications. Standardizes CASS addresses, adding ZIP+ 4.
- Second Generation Delivery Sequence File (DSF2): Minimizes address delivery errors not detected by NCOA or CASS-certified processing by identifying inaccurate or incomplete addresses.
- Address Element Correction (AEC): Focuses on inaccurate addresses that failed to receive a ZIP + 4 code using CASS-certified address matching software. If AEC cannot determine a match, the address is likely undeliverable.
- Locatable Address Conversion System (LACS): Provides an automated method of obtaining new addresses when a 911 emergency system has been implemented. Also provides changes when a rural-style address has been changed to a city-style address.
- Deceased Suppression: Indicates records that match a 10-year old deceased file obtained from the Social Security database and private notification sources.
- Do Not Mail Suppression (DMA): Indicates records that match the Direct Marketing Association's (DMA'S) "Do Not Mail" file and the "Prison Suppression" file.
- Phone append: Appends the names and addresses in a file with phone numbers that match the address. CASS certification is applied previous to phone append.
- Reverse Phone Append: Cross references and identifies address information from a 10-digit phone number.
- Email Append: Attempts to verify and append email addresses. A given email address is tested to verify its existence. If it exists or is forwarded to a new e-mail address the original email address is appended.
- Apartment append: Appends apartment numbers and records missing secondary address information.
Benefits
- Improved ability to communicate with your targeted audience and your best customers
- Significant reduction in expenses by reducing “non-deliverable” mail
- Ensured bulk mailing rates through CASS certification of your records from National Change of Address (NCOA) processing
Data Management
Superior online data management, enrollment and reports
Now you can enjoy an even greater competitive edge with Internet-enabled applications for data management. Capture Resource maintains proprietary databases for its clients—totaling profiles for more than 180,000,000 shoppers. Our data management services are modular and priced to fit any budget.
RPS Access™– Real-time database maintenance:
Our Internet-based application lets you make real-time updates to shopper profiles online, link members of the same household, and even enroll new customers or employees.
Features:
- Web-based client access to member profiles for changes and updates
- Web-based new/replacement card requests
- Web-based membership enrollment
- Secure user name/password access
- Householding - automates the process of identifying and linking individual members of the same household as such in your database
Benefits:
- Paperless process for customer profile updates
- All changes/updates processed daily
- Increased customer retention through quick card replacement
RPS Web™– Online program enrollment
This application lets you offer online loyalty / rewards program enrollment to your customers through a proprietary enrollment page hosted by Capture Resource.
Features:
- Web-hosted access for enrollment
- Transparently linked into each client’s proprietary website
- Web-based new/replacement card requests
- Real-time online error reconciliation
- Web-hosted profile updates
- Automatic assignment of card number
- Automated email to the customer with temporary card and barcode for immediate use
- Complete web enrollment card fulfillment including printing, insertion and mailing
Benefits:
- Enrollment available 24/7, 365 days a year
- Reduced enrollment costs vs. the traditional paper process
- Increased enrollments without overcrowding customer service and checkout lines
RPS Reports™– Reporting and analytics
These robust services allow detailed reporting for all enrollment statistics. Comprehensive reports are available on client-specified intervals, covering all facets of loyalty program enrollment, and can be broken down to division, district, or even individual stores. Reports can contain information such as mail grade statistics, types and quantity of enrollments (paper, web, kiosk) and financial reconciliation.
RPS Reports utilizes our extensive library of pre-defined reports as well as fully customized reporting by client.
Features:
- Batch Reconciliation by batch ID, district, division and store
- Financial Reconciliation
- Comprehensive reporting
- A standard library of predefined reports
- Customized reporting, sorting, coding and batching
- Sorting by division/store, type, year, quarter, week or period
- Up-to-date tracking of membership application data
- Accurate management of application errors and omissions
- Multiple report formats, i.e.; PDF, Excel, HTML, etc
- Automatic reporting on recurring schedules
- Email distribution of report results to predefined recipients
Benefits:
- Enhanced marketing through pin-point reporting
- Improved visibility and accountability at the division and store level
- Better marketing and promotional strategies with identification of high and low performing programs by store or time period
- More efficient data entry with comprehensive errors and omissions reports
- Increased customer satisfaction by identifying trends
- Optimized profitability by planning and adjusting resources according to cycles—seasonal, calendar, fiscal and geographic
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