Document Services Outsourcing
  Marketing Response Processing
 
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Marketing Response Processing

The best in back-office processing for all your marketing campaigns

Generating strong consumer response is the primary goal of all loyalty/rewards programs and marketing campaigns. Capture Resource ensures consumer response data is processed rapidly and accurately.

We provide efficient and competitive processing for:

  • Applications
  • Enrollments
  • Memberships
  • Rebates
  • Fulfillment requests
  • Surveys and test results

Features:

  • Mail collection, high-speed mail opening, and extraction
  • Customized response examination, coding, sorting, and batching
  • Image capture or receipt of client images
  • Multiple capture options: bar code, OCR, ICR, and KFI
  • Client choice of domestic or offshore processing
  • Client-specific logical editing of data
  • Output into various formats from a single pass of capture from source documents
  • Integration of all response types (Internet, Mail, Kiosks, Phone)
  • Database management
  • Data cleansing
  • Timely and secure transfer of information
  • Check encoding, proof of deposit and pre-encoded cash letter deposit
  • Credit card authorization and posting
  • Reconciliation of payments to data

Benefits:

  • Reduction of staffing issues for campaign-driven requirements
  • Increased capacity to satisfy aggressive marketing campaigns
  • Access to OCR, ICR, key-from-image, and paper processing from a single source
  • Access to offshore labor costs with validation by domestic workforce
  • Quick turnaround and high quality at reduced costs